The announcement this month of Isabel Marant collaboration with the swedish retail giant H&M has been an important piece of news for a long-time Marant lover like me. Her creations have been part of my daily life for many years and I have to admit that the vertiginous international success of the brand provokes contradictory feelings in me. Well, I am obviously happy to see how she has succeeded in a less than a decade to develop the brand and make her insouciant style become a staple of parisian boho chic. But the resultant loss of the brand's exclusivity makes me regret the good old times when we were few and feeling almost privileged to own Isabel's creations.
Coming back to her collection for H&M, the funny thing is that a few months ago (last November, to be precise, while shopping for Margiela capsule collection) I started fantasizing about Marant signature pieces that she would release if it came to such a collaboration and how that would eventually influence the brand's image and so on. Premonition probably :)
And while waiting for images of the items that will be part of this collection, I am taking out some of her iconic pieces that have only become more desirable and cherished with years. An embellished jacket, a dyed fur vest, a lurex mini skirt, a pair of wedge sneakers.. Easy and effortlessly chic, that is what Marant style is all about!
Isabel Marant embellished Flana jacket, Rag & Bone Jeans, Isabel Marant Grant linen t shirt, Gianvito Rossi pumps, Alexander Wang Brenda bag
Isabel Marant raccoon vest, Iro t shirt, Faith Connexion jeans, Isabel Marant pony sneakers Fall 2013
Isabel Marant Hanoi Blazer, Isabel Marant Gigi top, Isabel Marant lurex skirt, Isabel Marant Cluster boots, Isabel Marant necklace scarf, Alexander Wang Brenda bag
Photos by Ernesto Engadin
